Monday, December 14, 2009

Accenture Dump Tiger Woods

More hilarity in the world of sport sponsorship as Accenture dump Tiger Woods on the grounds they "determined that he is no longer the right representative for its advertising".

Having worked with Accenture on a couple of projects, and kept in touch with people who still work with them, it's clear to me that Woods may not be the right representative for their advertising, but he is the PERFECT representative for their business practices.

Like Tiger, Accenture are consummate shafters. Unlike Tiger, they still manage to turn a profit from it.

Don't take my word for it, ask the UK Government or British Gas.

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